The ultimate product demonstration, get out a gun and shoot it. "It did not open - repeat, it did not open."

Master Lock

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Comments (2)

  • hunter.blatherer's picture

    The techs on the shoot had misplaced the key, so were forced to use medium grade bolt-cutters to slice through the U shaped part. The mishap added two minutes to the operation, 1:50 of which was spent locating the bolt-cutters.

    Feb 08, 2010
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Would love to see or get this ad. Can't open this one no matter what I do.

    Jan 23, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.