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PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

John McAfee "Exit Politics" (2016) 5:29 (USA)

John McAfee "Exit Politics" (2016) 5:29 (USA)

John McAfee is a visionary, tech genius and eccentric in the best possible definition of the word. He's also running for president. This ad for the libertarian candidate just dropped and it's all kinds of awesome.

 

Amnesty International "Look beyond borders" (2016) 5:00 (Poland)

Amnesty International "Look beyond borders" (2016) 5:00 (Poland)

One part thought experiment, one part Marina Ambramovic this spot compels Europeans to think differently about refugees by putting them in a room, face to face with each other.

 

Salvation Army "Open House." (2016) 1:36 (Canada)

Salvation Army "Open House." (2016) 1:36 (Canada)

When he's not busy punching boobs Canadian Prime Minister Justin Trudeau likes to appear on

 

Pro Infirmis "fear paralyzes" (2016) 2:10 (Switzerland)

Pro Infirmis "fear paralyzes" (2016) 2:10 (Switzerland)

Some 800,000 people in Switzerland are being treated for a social anxiety disorder. So much so that panic attacks, agoraphobia and the like leave them paralyzed as much as a physical paralysis. That's nearly ten percent of Switzerland's population, by the way.

 

Save The Children - C-section scar / Children becoming mothers - Mexico

Mexico ranked first in teenage pregnancy globally, with 1252 deliveries daily. For those teenage kids, their life is not only changed dramatically, but they are stigmatized. Disowned by their parents, unable to go to school, and discriminated against. It's a harsh reality. But you can help by donating to Save The Children.

Commercials: 
 

Geneva SPCA "A voice for the future" (2016) 1:52 (Switzerland)

Geneva SPCA "A voice for the future" (2016) 1:52 (Switzerland)

Every year, hundreds of animals are abandoned at the Geneva SPCA. And even though shelter dogs and cats are known for having a past, the SPCA wants to concentrate on their future and how positive it can turn out.

 

"Portugese Cardiology Foundation "Tears from the heart" (2016) 1:57 (Portugal)

"Portugese Cardiology Foundation "Tears from the heart" (2016) 1:57 (Portugal)

Portuguese love their salt. So much so that some people think it's killing them and contributing to stroke and hypertension. For this awareness campaign, FCB Lisbon collected the salt from tears from people still grieving over the loss of their loved ones.

 

Refugee children are missing. Help find them.

Since 2014, 10,000 child refugees have disappeared soon after arriving in Europe. Despite lack of news coverage this is a big story, and people aren't aware how big a problem it really is.

Commercials: 
 

Pink Ribbon Pakistan "The Pink bra" (2016) 2:14 (UAE)

Pink Ribbon Pakistan "The Pink bra" (2016) 2:14 (UAE)

Not only is there little awareness about breast cancer in Pakistan among the poorest in the country but women aren't allowed to speak openly about it. It is a cultural taboo for women to be treated for breast related issues.

 

Made in Carcere "#TweetFromAPrison" (2016) 2:19 (Italy)

Made in Carcere  "#TweetFromAPrison" (2016) 2:19 (Italy)

80% of inmates who learn a new skill while in prison are less likely to commit a crime again after they are released. Made in Carcere is a company that works with women in prison, teaching them a skill. The challenge was convincing them to sign up for the program.

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