Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Sneezing into your hand, then fist bumping your financial director? All kinds of awkward. From singh&sons Cape Town who says fight hay fever with Texa... or face the consequences.
See also Hug and the nerd who uses the old too slow move.
Agency: singh&sons, Cape Town
Production Company: Humanoid & Egg
Director : Terence Neale
Kate Sperring : Account manager
Roger Paulse, P J Kensley : Creative Directors
Marcel Witbooi : Art Director
Oskar Petty : Copywriter
Desiree Lakey : Agency Producer