Hey kids! It's yet another Crispin Porter + Bogusky Burger King campaign where we're hotly divided on whether the commercials are brilliant, blah or a bucket of bullpucky! Yay! Watch and decide for yourself!
Other people have been calling them misgony King (marketingwhore), George Parker of adscam is wondering Why is the "Whopper Freakout" freaking me out?, Community guy warns that watching all seven minutes may cause Whopper cravings, quite a few people think it's their current favorite campaign like Marobella's branding soapbox there. Bloggers like Twistimage find themselves spending at least eight minutes watching a lowly ad, but then also making a blog posting about it. Bestweekever suggests that McDonald's retort with a spot about the guy who threw himself into traffic after arriving ten minutes too late to order a McGriddle. Creativity Online has an interview with director Henry Alex Rubin about the making of these ads. And inside, we have the single serving TV commercial versions of the whopper freakout campaign.
Burger King - Whopper Freakout - 3 (2007) :30 (USA)
Burger King - Whopper Freakout - 2 (2007) :30 (USA)
Burger King - Whopper Freakout - 1 (2007) :30 (USA)
Burger King - Whopper Freakout - short - 3 (2007) :15 (USA)
Burger King - Whopper Freakout - short - 2 (2007) :15 (USA)
Burger King - Whopper Freakout - short - 1 (2007) :15 (USA)
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Shhh.... Quiet. I have to watch these spots secretly at 4am otherwise my children will have a Whopper Freakout and insist on going to Burger King for lunch today. :-)
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PermalinkSo cool.
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PermalinkSodBlog's Erik Hagen has a little something to say about the BK Freakout flameout.
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PermalinkAnd if advertising were real life, that total waste of print might be worth five cents. Burger King is crying all the way to the bank. The more people write such such gratuitous bravado, the more nonexistent Whoppers are sold. Cha-ching!
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PermalinkAccording to an article in the business section of today's New York Times, BK's second-quarter profit jumped 29 percent, helped by strong sales of its Whopper. Although BK Holdings attributes the rise more to their Spongbob promotional campaign than to the Whopper Freakout. And based on experience with my own children through the years, BK has a large fan base amongst those in the Spongebob set. :-)
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