Cowboy Hootie sings for Burger King BK

Awww, boycotting BK cause your kids might have seen half a tit!

Glad you didn't see the porn version where Darius is gettin tag teamed by two of the Cowboy cheerleaders.

Newsflash, your kids have already seen a crapload of "demeaning women" while your back has been turned. Give 'em a whopper, and stay away from that child molesting clown, Ronald McDonald over at Mickey D's.

It needs to be noted that public relations actually changes perception much more effectively than advertising. Advertising is the company talking about itself -- and people will either agree with the ads or disagree with them based on previous perceptions of the company or product. Public relations is others talking about your product for you -- and building the perceptions that advertising will build on. How many times have you seen an ad for something that you read about or saw in the news and said to yourself, "I heard about that. Someone on the news said that was going to be good (or bad)."

Advertising's best role is to maintain a brand or product once it has already been established. The first time I ever heard of this Tendercrisp sandwich was when I saw Hootie singing about it. I have yet to try it, and I doubt I will. I've always been a McDonald's man, and this commercial gave me no compelling reason to see things differently.

Perfect comment, wgzn. Madison Avenue has become more about art than substance. I sincerely doubt this will do much to sell the sandwich. Like most other new food products, it will likely be off the menu within a year.

Wizard of Oz???? It's clearly "Hee Haw."

This one should of been on the Super Bowl Commercials, it would of won hands down. all the others sucked!! This is great. Guys love it!!!!!! Love those sexy women, we need more commercials from BK and Hootie. what a great idea!!!!!!!! Go Hootie! Go Hootie! Go Hootie...........

Only one thing came to mind when I saw this ad - Miss Mona's Chicken Ranch from Best Little Whorehouse in Texas. Maybe I'm wrong but you have to admit to the scary coincidence...!

Oh how I love this commecial...!
it is dirty low down way to sell hamburgers to moronic texans...but I love it!
it makes fun of Texans and country music...It uses sex to sell hamburgers - funny!!!! as a woman I would normally be offended by that commecial but I love how they just destroy Country music and demonstate the texas level of stupidity...
some of the lyrics are "there's a train of women commin with a big caboos" heh heh heh and a black man singing a county song - the king pushing some sleezy girl on a swing...

Thank you burger king ! love this commercial!
yea they really did a good job !

yeah.. that and all that.. i want a copy of it....the art direction blows me away considering it was produced for a cheesy ( no pun intended) franchise such as burger king and the inventiveness of the ad firm who made it ( who are those guys anyway???) have probably just raised the bar....i first saw it in its entirety las month while in alaska, it was just over 3 minutes in duration... since then, it has been chopped to more than one minute and now it holds a 30 second spot...i need the whole damned thing!!!!! i want to download it for my wedding!!!!

I WAS RIGHT!!! So many people have been telling me there was no way in hell it was Darius. Anyhoo...There was just this general sense of OMG WTF is he doing when I first saw it!! As cheesy as Hootie may be/have been to some people, Darius is a wonderful musician. I really hope he isn't doing this just for publicity because seriously...not good publicity.

What is this?Burger HOOTers now? I wont be taking my kids here for a while now, now were demeaning women and using them as objects at Burger King! I thought this was a family restaurant. I will be going to Mc Donalds from now on. I just joined this website to voice my opinion on this stupid commercial that uses women as objects!!

Let me start by saying that I absolutely hate this commercial. It is ridiculous, I hate the colors, I hate the music, and I hate the premise.
This has got to be one of the most successful commercials ever produced. Just the fact that we are all talking about it is enough evidence to convince me of that. Just the fact that I typed it into Google to see what people had to say about it gave this ad merit.
I believe that advertisers don't give a damn whether you love or hate a commercial. They would rather you hate it than merely like it. Their goal is to produce a powerful emotional response so that you think about the ad, and of course, the product associated with the ad.
Let me just say it worked! I hate it, hate it, hate it! I go to bed thinking about nice cabooses and a king who wants me to have it my way. I wake up thinking about Dallas Cowboy cheerleaders. I scream and quickly fast forward the commercial when I see it start to come on, but sometimes, I just stare like I'm looking at a horrible train wreck.
The advertisers have succeeded. My powerful emotion to this ad has gotten exactly what they wanted. When I think of food, I think of tender crispy bacon cheddar ranch.
Is this ad going to stop me from going to BK? No, I'm not about to let some filthy ad change my likes and dislikes. I happen to like BK's food. So do I think about eating at BK more often? Yes.

This is one of the best, most creative commercials ever. Seeing Darius Rucker dudded out in cowboy gear, with gorgeous girls, singing a cool song is just TOO inventive. I sure hope this ad wins some sort of award. D.Rucker is not particularly known for being lighthearted nor over-the-top joyful. Seeing him in this light...well, it certainly has changed my mind about him. Way to go, Hootie! Consider doing a feature film sometime....you would be great! Congrats!

The chick by the tree is Jenna Haze, not Jenna Jameson I will guarentee it. As if BK is all about the porn stars.

Does anybody listen to Ween and find this ad ween-esque?

"Stupidier" Is there even such a word? Magical commercial. Everyone's talking about it, that's good advertising!

CARMEN ELEKTRA ? Can someone tell me: Is that Carmen Elektra who is on the swing on that weird Burger King ad... ?

Uhh..it's not a commercial "making fun of Texans"... it's a parody of 'Big Rock Candy Mountain'...

To the guy who thought it was Ween-esque... I think so too.. probably why I liked it. Plus, come on.. there was a brick road made entirely out of cheese..holy hell!

I hear you. Loads of people I talk to hate this commercial but I think it's awesome. It' very different from the norm, perhaps some people are just stuck in their ways, but it has everyone's attention right?!

That last phrase came out wrong. It was meant to be...

(I wonder what went on before that? =/ )

There, fixed

I dont get some of the things that some of you say. Like "this commercial sucks". If it sucks then why are you taking time to post here. If I hated something as much as some people seem to hate this commercial, I wouldnt even consider it, I would try to block it out of my mind. I presonally like this commercial but there are some things that I didnt even consider in it until I read this "forum" ( i guess its what I'll call it, i just subscribed to day = ] )so, I dont see "art" in this commercial. Its some sort of fantasy farm with whores running around in bikinis. I dont really get what that has to do with hamburgers, but OK I dont really care, the commercial has got me thinking about Burger King. To me its done its job and has got me talking about it. This commercial is one of the weirdest I have seen in my life but its better than that other one with the King waking up in some guy's bed. (I wonder what went on before??? =] ) Great commercial, some people here just dont appreciate it.

This is the most ridiculous commercial I have seen in a long time. Not only is it degrading to women, but it makes no sense. Also, I can't believe Hootie would stoop so low . . . in fact, my husband and I had a disagreement . . . he said it was Hootie, I stated quite emphatically that it is not. Ooooppppssss, guess I was wrong!!!!! How much longer do we have to endure this assinine commercial???

This pretty much sums it up for me. I know the name of the sandwich and I know it's at Burger King. Mission acomplished. Pile on that it's borderline psychedelic, cheesy and draws you in every time it's on. My wife and I discuss it every time it plays. Doesn't really matter if there are (B list) celebrities in it or not. I'm liking Burger King's new ad agency quite a bit.

I absolutely love this commercial, it is the bomb
does any one know the words to it? i want to know exactly what it says but i cant tell- this is what i know, feel free to fill in the blanks-

I love the tender crisp bacon cheddar ranch,
something about trees
and bacon ranch dressing flows right up to your knees
and tumblewheats of bacon
and cheddar paves the streets
you get to vegg all day
while the something something pay
theres a king who wants you to have it your way,
thats the tender crisp bacon cheddar ranch,
the tender crisp bacon cheddar ranch
come and get it!

i also wanna learn the words to the other version, i dont know any of that one so plz help thx.... Jeno

in my opinion the overload of food ads on tv and radio will never convince someone to get off the couch and go out and buy that product right then and there, and I don't think that's the point.

Ex. Millions of people like myself are forced to go through the daily torture of:

"what kind of crappy food will I be forced to eat for lunch today?"

Like many of those people I can't stand the same thing every day from the same restaurant. There's method to the madness of the circut of fast food and novelty shops you hit throughout the week. It is entirely possible that someone showing up at a restaurant will have no idea what they're interested in for lunch that day - but they mind that silly tune entering their head when the walk through the doors of the local BK. I know it happened to me last week. I starting singing the song while waiting in line and found myself ordering it just because the commercial caught my eye on TV.

I think the advertising business knows more than we think about how dumb the masses are. Similar to Pavlov's dog, "make it instinct, or a reflex reaction, to buy our product when the opportunity arises by brainwashing the public with our constant barage of marketing"

The sandwich was decent, the commercial helped them sell one to me.

Now,

"what kind of crappy food will I be forced to eat for lunch today?"

-dw

You know, I don't really like the commercial. In fact, every time it comes on, I cringe. Noticeably. But, I am glad that it exists. It's so perfectly random. Nice to know there are other strange souls out there who dream up the bizarre. What i really wonder is... how much did they have to pay Darius and Brooke to (in a manner of speaking) eat sh*t and grin? Or maybe they like that kind of thing...

The tune for the ad is Harry McClintock's "Big Rock Candy Mountain" - it was a popular song during the American Great Depression, and so as a consequence I can't help thinking about out-of-work, desperate people dreaming vainly of having enough to eat...

Meanwhile, on my television, Gap-commercial rejects prance around with great big sandwiches.

I just can't handle this kind of irony in advertising!!!

and this "...it's gotten everyone talking..." thing is the biggest pile of rubbish - that may or may not have worked in the 80's but i really dont buy that approach anymore. (unless -like old navy, or the gap, your client ALREADY has locations on every corner of every street in the nation)

people talked the hell outta the outpost.com spots but they are now out of business and id challenge anyone NOT in our industry to remember the NAME of the company that used the "cat-hearding" spot a couple years back.

it seem to me that about 70% of the ad biz has forgotton that their job is to move product - not awe and amuse their peers.

have we forgotten that the number one job of any ad is to sell product? i would really like to see the results from this particular spot... in my experience, the 3 keys to selling food are flavor, customer experience and value. this spot speaks to NONE of them

and whats all this about the art direction? is see absolutely noting redeeming about this ridiculous piece of trash - other than it will just send darius' validity further into the dumper!

cheers - wG

I could be very wrong but I almost thought that the girl sitting ont he ground paving the street with blocks of cheese looked alot like U.S. Figure Skater Kristi Yamaguchi. Does anyone else know if it is or now? Also I am trying to figure out who are the 2 ladies on the railroad cart thing. I kinda thought the commercial was dorkiy over all, but yet strangely addictive trying to figure out who all the stars are that are in it.

Wickedly Good Commercial. It has done what a brilliant commercial should... has everyone talking about it. Whether you love it or you hate it, you know that it is Burger King and know that they are advertising the Tendercrisp Chicken Bacon Cheddar Ranch. The innuendo throughout is hilarious, and they have several versions of the commercial airing leaving you wonder which one you will see this time.

Oh my. I am so mesmerized by this ad! I actually wanted to go out and buy a tender crisp bacon cheddar ranch. And I did. And I asked for it just like that. I effing love it. I have even memorized the jingle.

When I first saw this commercial I just laughed. It's so strange that you can't help watching it.

Now whenever it comes on I watch for the details, truly, I love this ad.
I love it so much I bought a bacon cheddar ranch burger.

Esblofeld

Yea, who's up for a BK Boner??...

What the hell about this ad says "pop culture?"

Last time I checked, pop culture wanted nothing to do with a black guy country singer on a surreal farm full of hot ladies licking sauce from a bucket.

This is a happy dream, extremely well executed. I hope heaven is half as cool as this.

Oh wait...so the paragraph after the statement about you might needing to get a life makes you holier than thou?

And I'd prefer a commercial that didn't seem like a homosexual acid trip.

the chicks with the buckets of ranch sauce.. is that just a double of the emily broad from the dixie chickens?

When I first saw this ad I remember thinking, "What the HELL was that?" Now I've joined the OMG crowd, partly because I'm still shocked every time I see it, and partly because I'm fascinated with it.

This is the worst goddamn commercial i have ever seen. In fact, i just joined this site just to rag on it. I can't believe people like this commercial. Who's the coked out whore in the tree? Who the hell cares about Hootie? Who the hell likes country music?

I hate this commercial. I hate you. Derelict my balls.

Okay, first of all, what the hell does this have to do with selling hamburgers. Second of all, I think CPB makes these commercials just because they think anything they do will automatically turn to gold. BUT, if you think about how much the talent cost (Brooke Burke, Darius Rucker, Maxim Twins, Dallas Cowboy Cheerleaders), BK should have realized that this commercial was not worth the extremely large amount of money!!!!!!!!!!! AGAIN, HOW DOES THIS SELL HAMBURGERS.... Get over yourself CPB!

what a whole lot of fuss.....it's a fast food commercial, for cryin out loud! I thought I needed to get a life, but after reading some of these posts, I'm relieved to find I've not fallen as far as I could.... as commercials go, this one is eye candy at the very least. the blonde in the tree is spooky looking, Hootie is a hoot, the whole wiz of oz theme thing is great, I effin love this commercial. maybe the b-list celebs did it because it was freakin fun to do, weird as hell and they got paid to boot????? I guess all those folks who are bitchin would vastly prefer some dry boring spot you can easily tune out to this ear/eye catching panorama of excess.
This one could replace Smilin Bob as my favvvvvvvorite!

A more stupider commercial, eh? Good thing you're not writing them.

When I saw this commercial, I said , ""what the hell was that"
I think that BK is beening run by idiots. I hated the chicken commerical, and the other one with the king in bed with that gay guy. But this one takes the cake, suprise me BK come up with a more stupidier commerical. I really don't care if that Hootie singing or not, that whole commerical is in poor taste. I don't know anyone who want to buy a burger base on this commerical.
It just goes to show that BK is not doing all that well. The whole marketing crew needs to be fired, and get some people in there that know what they are doing. BK hires IDIOTS. So why buy a burger from them.

This has got to be the wierdest and stupidest commercial I have ever seen.The first time I saw it I was like"What the hell is that?!!!!" When did Hootie stoop so low and start doing Burger King commercials? This commercial sucks.

I really think the blonde by the trees looks like Christina Aguilera....not Jenna Jameson

So...the fact that i saw the taco bell ad with their new taco salad made me get off the sofa and go down the street and get one is a magical ad?

Perfection. When I wake up to this commercial, I know everything's going to be alright.

I'm just saying, if you guys think an ad can connect with its audience in an emotional way AND drag their ass to the store AND make them buy the product... well, that's one magic ad.

Let's add it up:
Buxomly maidens swinging hand-made buckets overflowing with fresh creamy ranch dressing.
Bricks and bricks of golden yellow cheese food. (OK, cheese)
Slow paced blue grass song about the plentiful wholesome goodness of the product.
Close-up shots of the product...glistening bacon, fresh green lettuce...mmm.
Hootie's smile.
Beautiful cheerleaders.
A "Land of Oz" setting.
A cast of characters dressed as if they are ready to start a barn raising.
Bright, happy, clean, excess.
Excess, excess, excess.
If all this does not add up to a fabulous, out-of-the-ordinary metaphor for flavor, value and customer experience, I don't know what does.

I doubt most people are going to sit and try to decipher who the B celebrity is in the background or even try to remember Hootie's real name, individuals will pick up as much or as little detail as their interest and/or knowledge will allow them to...who outside egg-head land really cares about all the little obnoxious details in commercials anyway? Besides, if there was anything to be missed, you can always count on the same two office Dennis Millers to gather around the water cooler and discuss all the details and innuendo they so smartly were hip to.

As much as we'd like to believe (or make our clients believe) it's a science, advertising is a gamble. Let the numbers do the talking, Cha-Cha!

Isn't she that Asian chic from "Bring it ON"? Don't know her name, but looks just like her, pretty sure its her.

Might I ask from what school of thought you happen to be a graduate that allows you to prescribe to the notion that it's not advertising's job to 'sell'?

I agree with your idea that advertising is meant to inspire, to make us think...but you're forgetting the end that it's trying to achieve, and that one of the main tenets of a successful ad campaign is its ability to connect with a consumer and eventually (get this) sell a product to said consumer.

I'm sorry, Smoot, but inspiration doesn't pay the bills. Selling a client's product for them via intelligent advertising placement does.

And dammit, smoot, it is advertisings job to sell a product and to create interest. It's the products job to change perceptions and make us think. Take a look at the ipod, prime example.

Dude, settle down and take notes. I look at about everything CP+B is doing as a free ad class. BK has been in the black, like 12 months in a row. People who would never, ever eat at that crap-ass hole (like me) are now mysteriously finding themselves ordering Spicy Tendercrisps... and EATING them!

It's never been advertising's job to Sell. If you can figure out how to sell something with an ad, you're not an ad guy, you're a huckster. Advertising's job is to inspire. To change perceptions. To make us think, Hey, Burger King sounds like an okay place!