CVS wishes us good health. But does more than just wish it. They stopped selling cigarettes, expanded their minute clinic, and developed health programs for people.
While it's cool they stopped selling cigarettes, when CVS stops selling processed food, unhealthy snacks, sugar-laden candies and in some locations alcohol, I'll really be impressed. I doubt that will ever happen though. Too much profit in those markups.
Client: CVS
Agency: BBDO
Creative Group Head: Tom Darbyshire
Producer: Regina Iannuzzi
Art Director: Bill Schwabb
BBDO Music Producer: Rani Vaz
Account Person(s): Morgan Seamark, Francine Li, Justin Perrelli, Cullen Schielle, Justin Clark
Production Company: RSA
Director: Jake Scott
DP: Trent
Editorial: Crew Cuts
Editors: Sherri Margulies, Danielle Sclafani
Color Grading: Nice Shoes
Colorist: Chris Ryan
Executive Producer: Ed Koenig
Producer: Rebecca Mitchell
Music House: Tone Farmer
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
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