For the 2015 edition of the Diesel Fashion Show, we decided to hide an invitation directly in the code of the campaign image as clues for people on social to find out. The image has a very obvious glitch straight across it, but what did it mean? Those familiar with coding would be able to figure out the glitch and find the actual invitation details within.
The 10 fastest and geekiest people to find out about the hidden invitation will be asked to post a screen capture of their discovery on their weibo account Using #worldofdiesel# to claim their prize.
Results:
1 MILLION MEDIA IMPRESSIONS
1,509 REPOSTS
391 COMMENTS
Credits:
Agency: Fred & Farid Shanghai
Chief Creative Officers: Fred & Farid
Associate Creative director: Laurent Leccia
Creative: Alexis Chatain
Art Direction: Alexis Chatain
Media Strategy: Liang Liao
Social Media Copy Writer: Akira Luo
Digital Production: Fred & Farid Shanghai
Account Director: Claudia Anegon
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