Creatives Darryl Roycroft and Graham Wiremu and photographer Greg Semu have worked to create the latest ambient campaign from Draft New Zealand.
The installation, by Rocket Signtists, has gone up in shopping malls for Curtain Bank, a charity that is sponsored the huge power utility company Genesis Energy and one of Draft NZ's main clients.
Behind a real window frame is the image of a child's bedroom, revealing the uncomfortable reality of some homes in poorer parts of New Zealand.
The copy on the plaque reads: Nobody deserves this kind of exposure
Curtains don’t just keep out prying eyes, they keep out the cold.
Far too many Waikato families freeze because their homes are without curtains.
So please, donate your old curtains and give warmth to a needy family.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Nice, and a heck of a lot better than some of the photo-shopped mockvertising thats doing the rounds at the moment.
- reply
Permalinkgood pun caff!
- reply
PermalinkOne of the main reasons, I suspect, that people don't have curtains is that they can't afford them. And one of the main reasons they can't afford them is because they have to pay Genesis' usurious power bills. This is PR and, no pun intended, the most transparent PR.
- reply
Permalink