They're working on the pun "it's in your bones", possibly? Or perhaps another idiom that I'm not familiar with. Either way it's very "huh?"
Agency website: http://www.neogamabbh.com.br
Client/Product: ESPN
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Title: Bones
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Paulo Vainer
Illustrators: Roberto Jun, Bruno Mazzilli
Digital Retouch: Alexandre Calvin, Daniel Leão
Other Credits: Artist: Marco Di Giorgio
- reply
Permalink- reply
Permalink- reply
Permalink- reply
Permalink- reply
Permalink- reply
Permalink- reply
Permalink- reply
Permalink- reply
Permalink- reply
Permalink