I'm usually not a fan of self-referential advertising, but this one hits the mark. The campaign itself, commercial actors wanting to start their own Commercial Actor Fantasy League, is silly enough. But I've known many an actor who wanted to know their motivation. I once worked on a lottery account where the client was the same way. He'd love to say "What's this guy's story?" Um, IDK, the guy just one a million dollars and he's happy? What else do you need to know?
Funny as it is to us in advertising, I do wonder how many civilians* actually think it's funny.
*civilians = someone who isn't in advertising.
CLIENT ESPN
PROJECT NAME FANTASY FOOTBALL
FORMAT TV
CLIENT CONTACT Adriana Rizzo, Alex Green
AGENCY W+K NEW YORK
Executive Creative Directors Jaime Robinson, David Kolbusz
Creative Directors Brandon Henderson, Caleb Jensen
Art Director Toliver Roebuck
Copywriter Howard Finkelstein
Producer Kristen Johnson
Executive Producer Temma Shoaf
Account Team Mike Welch, Alex Scaros, Liz Lindberg
Business Affairs Team Sara Jagielski, Karen Crossley, Breck Henson, Sonia Bisono
PRODUCTION
Production Company Arts and Sciences
Director Matt Aselton
Executive Producers Marc Marrie, Mal Ward
Line Producer Zoe Odlum
Director of Photography Benn Martenson
EDITORIAL
Editorial Company Cosmo Street
Editor Tiffany Buchard (TV), Zoe Mougin (Web)
Assistant Editor Chrissy Doughty
Post Producer Valerie Sachs
Post Executive Producer Maura Woodward
VFX
VFX Company SwitchFX
Online Editor Jon Magel
Online Producers Diana Dayrit, Cara Flynn
MIX
Mix Company Sound Lounge
Mixer Glen Landrum, Tom Jucarone
COLOR
Color Company Company 3 NY
Colorist Tim Massick
ANIMATION
Animation Company Joint New York
Animator Yui Uchida
MUSIC
Music Company APM