This is clearly meant as a cheeky joke, as the man lies on the floor hoping to see up the skirt of the female tennis player on TV which obviously is impossible, but that joke likely won't fly with any female tennis players or female fans. I am clearly not the target market here, though I fail to see why I wouldn't be, I love to watch sports. Tennis isn't one of them though.
Advertising Agency : Enjoy Scher Lafarge, Clichy, France
Creative Director : Gilbert Schez
Copywriter : Pierre-Louis Messager
Art Director : Sacha Buquet
Account Supervisor : Christophe Lafange
Advertisers Supervisor : Rock Peffewin
Photographer : Thibault Montanat
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