The Great Migration for Air Canada

Marketel tells us about an online campaign they created for Air Canada called "The Great Migration" featuring puppet Canadian geese and their attempts to audition for Air Canada commercials.

The campaign included a blog, pictures of weird bird flock formations at flickr, on myspace, on flickr again, on frienster, youtube, linkedin, and even allrecipes.com.

Starting July 12th, the muppets will be auctioned off on eBay with all funds going to the Air Canada Foundation.

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.