Greenflag: The World's Third Largest Nation You've Never Heard Of

Imagine a country with a population rivaling the combined might of the United States and Brazil, boasting a staggering $1.75 trillion in spending power. Sound like a dream market for businesses? Meet Greenflag—a metaphorical nation that doesn't exist on any map but represents a real, pressing issue in the digital age.

The Dilemma of Digital Exclusion

In a world increasingly reliant on digital services, an astonishing 627 million people face unjust exclusion. Why? Because of issues ranging from outdated ID documents and lack of digital literacy to physical appearance changes or simply their country of origin. These are the citizens of Greenflag, a community not bound by geography but by shared digital disenfranchisement.

In celebration of ‘World Inclusion Day’ with this online film running across digital channels directing businesses to the website https://greenflag.me and uses imagery depicting a floating server, seemingly lost at sea to powerfully illustrate the isolation and disconnect felt by the 627 million individuals excluded from essential digital services.

Sumsub's Vision for a Fairer Digital Economy

Sumsub, a global online verification platform, has launched the 'Greenflag' campaign on World Inclusion Day, aiming to spotlight this hidden crisis. The campaign isn't just about highlighting the problem; it's a call to action for businesses to adopt more inclusive verification processes. With support from creative agency Cloudfactory, Greenflag uses poignant imagery of a solitary server floating adrift to symbolize the isolation felt by those locked out of digital services.

The Economic and Social Cost

The exclusion isn't just a matter of inconvenience; it's an economic blunder. According to research by Sumsub and The Catalyst Group, the digital transactions from Greenflag could exceed $2.46 trillion by 2028. The campaign, therefore, isn't just about empathy; it's about recognizing the enormous economic potential lying untapped due to outdated and biased verification systems.

A Collaborative Call to Action

Sumsub's Chief Marketing Officer, Julia Kim, emphasizes, "Access to digital services should be a right, not a privilege." The Greenflag initiative seeks to foster a collaborative approach among businesses, governments, and tech providers to develop solutions that ensure inclusivity. This isn't just about fixing technology; it's about changing mindsets.

“At Sumsub, we believe that access to digital services is a right, not a privilege. The exclusion of over 627 million people from essential services is a global crisis that demands urgent attention. Through the ‘Greenflag’ campaign, we’re shedding light on this hidden issue and challenging businesses to rethink how they approach verification. By implementing more inclusive solutions, we can empower people and unlock enormous economic potential, while ensuring that digital services are accessible to all. It’s time for the industry to come together and take action for creating a fairer digital economy.”

Opening Doors to Greenflag

For businesses, embracing Greenflag means unlocking new markets and opportunities. By rethinking verification, companies can not only expand their customer base but also contribute to a fairer digital economy. The campaign, supported by a whitepaper and promotional materials, invites businesses worldwide to visit greenflag.me and learn how to make their services more accessible.

Conclusion: A New Dawn for Digital Inclusion

Greenflag isn't just a campaign; it's a movement towards a world where digital services are accessible to all, regardless of who they are or where they come from. As the third largest 'nation' in the world, Greenflag stands at the threshold of a new digital era, one where inclusivity isn't just an option—it's the only way forward.

César García, Creative Director at Cloudfactory added: “Our goal was to create a tangible representation of a very real problem that has remained invisible for too long. The concept of the floating server, seemingly lost at sea, powerfully illustrates the isolation and disconnect felt by the 627 million individuals excluded from essential digital services…

As an agency rooted in Creative Activism, we are dedicated to driving action. Many companies are swayed to tighten security due to new AI driven fraud, meaning businesses become too risk-averse when accepting new customers. We envision ‘Greenflag’ as a genuine pathway to change, offering actionable solutions businesses can adopt immediately. We aim to show the value in this marginalised group, shifting the perception of risk to a nation that’s now open for business.”

‘Greenflag’ will run globally including the US, the UK, Singapore, Hong Kong, Mexico, South Africa, and UAE.

Credits
Brand: Sumsub
Creative agency: Cloudfactory
Production company: Be Sweet
Research Partner: The Catalyst Group