And when you think "Brazil," the words happiness, rhythm, energy, friendship, and spontaneity come to mind. Havaianas decided to own that feeling especially as it pertains to summer, with their new packaging.
"Made of Brazilian Summer,” is now adorned on packaging, posters, as, vignettes, gifs and in-store ads. As usual, it's hyper-colored and fun and makes me want to sit on a rooftop bar in Leblon sipping another caipirinha, por favor, obrigado.
Advertiser: Alpargatas
Agency: AlmapBBDO
Project name: Made of Brazilian Summer
Brand: Havaianas
Partner / Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Team: Keka Morelle, Pedro Corbett, Felipe Antonioli, Daniel Oksenberg
Art Buyer: Tereza Setti, Ana Cecília da Costa
Illustration 2D: Adelmo Barreira, Motor Niveo, Black Madre Atelier, Keka Morelle, Felipe Antonioli.
Illustration 3D: Gelmi Estudio de Arte
Typographer: Motor Niveo
Photographer: Alê Catan, Mariana Valverde
Assistance: Cristina Chacon, Flavia Fusco, Renata Carvalho, Italo Vetorazzo, Sâmia Reiter
Planning: Cintia Gonçalves, Sergio Katz, Vanessa Sakamoto, Beatriz Scheuer
Media: Carla Durighetto, Maria Eugenia e Flavio Padilha
Approval: Carla Schmitzberger, Rui Porto, Eliana Vilches, Marcelo Vecchi, Maria Fernanda Candeloro
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