Take the stars home with you
To position HOT as the cable TV network with the best shows and the hottest stars,
BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard,
onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm:
the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Executive creative officer: Yoram Levi
Creative director: Tal Perelmuter
Art director: Uri Dagan
Copywriter: Eliad Friedman
Account director: Yael Ron
Account supervisor: Sigal Tzur
Account executive: Nataly Ziv
Planning director: Amit Koren
Planning supervisor: Shani Goldberg
Launched: October 2009, Tel Aviv
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