Huggies welcome brand new babies to the world and says that football will make sense later. How much later? I still only understand the ads!
The spot features babies that were actually born today. Oh how fun, there's a little baby named Freyja in the ad. Hi Freyja! This is 30 seconds of 100% cute, it'll get the parents right in the smiles. It is also the first time a diaper brand advertised in the Super Bowl.
Ad agency: Droga5
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Welcome Stella, Donyelle, Olivia, Raiden! This is really nice and I see that they added fathers caring for their babies in this ad. Congratulations all you little ones being born on a big day.
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PermalinkSomeone needs to take notice of this, the Huggies ad was extremely well written. It wasn't cloying or pandering or overly indulgent like some other ads in this Super Bowl.
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