Instrumentarium "She's got the look" (2015) :40 (Finland)

At first I thought this ad for glasses was going to involve that old Roxette song she's got the look. Instead, it has something to do with glasses. And cross dressing. Alrighty then.

Agency: TBWA\Helsinki
Client: Optician Instrumentarium
AD: Eino Korkala
Copywriter: Heidi Taina
Director: Nalle Sjöblad
DOP/Director of Photography: Jean-Noël Mustonen

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Anonymous Adgrunt's picture
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Dabitch's picture

That was a long walk for a pun. Is he coming out as transgender here or ...?