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Jackie Moon shills both Old Spice and Bud at the same time.

by: Dabitch, Feb 10 2008 - 11:56am
Dabitch's picture
By Dabitch on February 10, 2008 - 11:56

Did Wieden+Kennedy and DDB Chicago have the weirdest brainsync of them all? They both fancy using Jackie Moon as spokesperson. First he was in a hugely popular Bud Light ad during the 2008 Super Bowl XLII, now he's hanging around the same locker room espousing the virtues of le Old Spice in his trademark way. Didn't Will Ferrel at some point say "hay, guys.... I'm already playing spokesperson for another brand here, airing at the same time.." I guess not.

Sure sure, this is only a kindof a Badlander, but I think the sudden Jackie Moon trend is funny. Next up, lets see him hawk razors, hair gel and fast food!

Check the ads out:
Bud Light - Jackie Moon / Semi-pro / Will Ferrell (2008) 0:30 (USA)

Old Spice - Jackie Moon / Caveman - (2008) :30 (USA)

Old Spice - Jackie Moon / Scientist - (2008) :30 (USA)

Old Spice - Jackie Moon / Metric system - (2008) :30 (USA)

Bonus old spice which is Jackie Moon free - The "Is Old Spice right for me" ad. Yes, yes it is.

Old Spice Hair & Body Wash - Right for me? - (2008) :30 (USA)

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tod.brody's picture

Well, I suppose if real people can hawk different non-competing products, why not fictional ones?

Dabitch's picture

Sure, it's just the timing that is funny. :) They'll be airing at the same time. He should also hawk some Wheaties breakfast of champions considering his outfit, dontchathink?

tod.brody's picture

Actually, I think it would be funnier if he liked to eat Lucky Charms or some other kid's cereal.

areia's picture

At least Old Spice left the "will attract horny women" territory of Tag/Axe/lynx which is so tired now.

alex's picture

I'd rather drink Old Spice than Bud.

Dabitch's picture

Ha! More on this at The Hollywood reporter who wrote an article on Old Spice's Will Ferrel Film fandom Feb 11.

Old Spice will be running a number of spots starring Ferrell starting today on networks with predominantly male audiences such as ESPN, Comedy Central and MTV and also will feature them on male-oriented Web sites. OldSpice.com will have the spots as well as exclusive content like outtakes and commercials that didn't make it onto TV.

"Semi-Pro" is only the second film promotion for Old Spice and is on a much larger scale than its first, also a Ferrell starrer, "Talladega Nights: The Ballad of Ricky Bobby." In that 2006 film from Sony, Old Spice was heavily integrated into the film as a NASCAR sponsor but did not create commercials especially for the film tie-in. Rather, it ran tags or film footage at the end of previously produced spots.

The positive impact on its business following its high-profile integration in "Talladega" made Old Spice eager to take the partnership with Ferrell a step farther.

"When we got the opportunity to use Will in character talking about Old Spice, holding Old Spice and really engaging with the product, it was really just another great opportunity for us," Moorhead said.

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