Jackie Moon shills both Old Spice and Bud at the same time.

Sure, it's just the timing that is funny. :) They'll be airing at the same time. He should also hawk some Wheaties breakfast of champions considering his outfit, dontchathink?

Ha! More on this at The Hollywood reporter who wrote an article on Old Spice's Will Ferrel Film fandom Feb 11.

Old Spice will be running a number of spots starring Ferrell starting today on networks with predominantly male audiences such as ESPN, Comedy Central and MTV and also will feature them on male-oriented Web sites. OldSpice.com will have the spots as well as exclusive content like outtakes and commercials that didn't make it onto TV.

"Semi-Pro" is only the second film promotion for Old Spice and is on a much larger scale than its first, also a Ferrell starrer, "Talladega Nights: The Ballad of Ricky Bobby." In that 2006 film from Sony, Old Spice was heavily integrated into the film as a NASCAR sponsor but did not create commercials especially for the film tie-in. Rather, it ran tags or film footage at the end of previously produced spots.

The positive impact on its business following its high-profile integration in "Talladega" made Old Spice eager to take the partnership with Ferrell a step farther.

"When we got the opportunity to use Will in character talking about Old Spice, holding Old Spice and really engaging with the product, it was really just another great opportunity for us," Moorhead said.