Labatt Blue - Big Song / Sweet caroline (2001) :30 (Canada)

She's mad at him. He picks up the guitar and starts singing: Where it began, I can't begin to knowin' .... It's not working, but then a forest ranger joins in But then I know it's growing strong and soon there's hippies, tree huggers, lumberjacks, mafiosos and their accountants, nudists, escaped prisoners and their police tail, all joining in singing the song "Sweet Caroline" because.... Well, it's out of the blue. Labatt Blue. Basically get drunk on Canadian beer and sing along, kids.

Ad agency: Ammirati
Copywriter: Greg Frier
Agency Producer: Johnny Chambers
Production Company: Industry Films
Director(s9 Roenber Roenberg

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