We've had a bit of election fever and made some Party Election Broadcast spoofs. The ads were commissioned by Channel 4 News' Independents' Fund and will be broadcast within Channel 4 News as the last item for the next three nights.
"We think it's what the parties would produce if they weren't limited by political correctness", says Lee.
For a sneak preview of each ad which will be airing on UK tv 26th April 7.50pm and 27th April 7.50pm.
The Following links are Windows Media films only:
channel4.com/media/broadcast_preview/05spf3/party_election/lab_wakingup.wmv - Labour this link here
channel4.com/media/broadcast_preview/05spf3/party_election/con_cleanme.wmv - Conservative this link here
channel4.com/media/broadcast_preview/05spf3/party_election/lib_safehands.wmv - Lib Dem This Link here
The web page in full: channel4.com/news/microsites/E/election2005/- Channel 4 election2005
Update: all links are dead and have been neutered
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These ideas are fairly average rehashes of tried tested and true ad shtick.
But that's not the problem.
Considering how hard hitting and/or entertaining they should have been,
I find the spots disappointingly underwhelming.
Maybe Lee and Dan were under crazy time deadlines or something.
It's always better to bake the cake completely before you serve it.
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PermalinkThe sign-execution of the Conservatives one wasn't half-bad. I liked that, I dug the cheeky "clean me" in the hospital. Couldn't read all of them tho, like the road-signs for example, as shoddy windows media and my computer never really did get along. Dang.
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PermalinkThe labour one wasn't very good at all. Perhaps they want us to vote conservative?
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PermalinkI personally enjoyed the conservative spot, it not be done in the most original style but the content was. I especially enjoyed the satirical juxtaposition of the film style used to endorse the conservative view.
I was hoping that someone could enlighten me on what song was used with the conservative spot?
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PermalinkThe labour one is labored, something isn't right with the pacing of that one though the casting is good.
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PermalinkI'm inclined to agree with Plywood, though a little harsh in the overall verdict I think. Labour's one started great - genuinely creepy - but then it's like they couldn't think what to do with it. The Lib-Dem one again a nice idea but then completely unconvincing. My favourite was the Tory one - pastiche of scaremongering 'dog whistle' scenarios. Could it be that these ads actually perfectly reflect the parties that they are supposedly on behalf of? Labour: good start though kinda creepy, degenerating into pale 2D hype - Lib/Dem: Nice ideas though kind of embarrassing and unbelievable - Conservative: Very amusing but somehow pointless?
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PermalinkI think they're all pretty cool, the Con one is the best, but I guess they were trying to give them all a different feel. They're for TV too, so remember lots of regs. I'm sure they'd have been a lot harder if they were viral only. They've struck a good balance in that they're almost believable (which is the basis for good spoof) as real broadcasts. In short they made me chuckle which is always a good thing.
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PermalinkMetafilter posting about he films and the comments there.
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