Levy's Rye: You don't have to be Jewish - 1964

These ads would totally not run today, like ever. But disregarding that, the idea is so simple it's kind of crazy how simple it is.
For those not well-versed in ethnic stereotypes, cops in America used to be Irish. That's only true now in Boston, parts of New York, and Television Land.

By the way, this blast from the past came out in 1964.

Client: Levy's Rye
Agency: Doyle Dane Bernbach, Inc.
Designer: William Taubin
Artist: Howard Zieff
Photographer: Howard Zieff

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Anonymous Adgrunt's picture
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Dabitch's picture

The best part about this campaign is that the Italian mama is the same woman from the Alka-seltzer ad.