Liquid Death - Electrolyte Death Dust / Zombie (2024) :50 (USA)

Liquid Death has conquered water, and teas, now they bring their special branding to the electrolyte drink mix category with the launch of "Death Dust."

Death Dust was made for recovery, whether that’s from a long night out or a tough workout. No more feeling like a brain-dead, shivered-up zombie. To show its effectiveness, they made this spot, complete with zombies. Because it brings humans back from the dead. Get it?

An electrolyte drink mix, Death Dust will be available on Amazon in three flavors - Severed Lime, Mango Chainsaw, and Convicted Melon.

"The video was produced by our production arm, Death Machine, and was directed by Ryan Ebner. Music is by Butter. This was just another standard Liquid Death shoot–Santa covered in buckets of blood, chainsaws, and friends eating their other friend’s lifeless bodies.

There’s a point on every shoot we do when I get hit by the thought, “What are we even doing here??” And that’s precisely when I know we’re on the right track. We wanted to bring some of the upbeat 90s vibe when everything was great and products could solve any problem and just update it a touch with some Liquid Death sensibilities. I don’t think there are any other electrolyte drinks out there marketed quite this way." - Andy Pearson, VP of Creative 


Creative Credits:
Co-Founder/CEO: Mike Cessario
SVP of Marketing: Dan Murphy
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
VP of Design: Frank Dresmé
Creative Director: Will Carsola
Associate Creative Director: Stu Golley
Senior Brand Manager: Tia Sherwood
Senior Nihilist: Brendan Kelly
Senior Graphic Designer: Kellen Breen
Director: Ryan Ebner
Director of Photography: Barry Parrell
Executive Producer: Johnny Eastlund
Senior Producer: Cookie Walukas
Senior Producer: Tatianna Rodriguez
Production Coordinator: Rylee Brown
Production Coordinator: Juliet Cobb
Production Designer: Robbie Dalley
Production Supervisor: Rylan Keturi
Office PA: Madison Clapp
Video Editor: Tyler Beasley
Original Jingle: Butter

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