Mastercard's Matserpass wants to think the rockers and dance-offers and nine-to-fivers, and early risers who love music. And for one dollar you can get a whole bunch of stuff while the Grammys aired. That special offer even included a chance to go to next year's Grammys. Because your passion for music is -- Priceless.
In addition to this spot, the Mastercard also created a pop up house in L.A. on Sunset Blvd to thank the fans for their love of music. That was up from Thursday to yesterday, Saturday, which was tthe day before the Grammys aired. I'm sure it was pretty cool if you happened to have been there.
Client: Mastercard