Maxwell Dane, one of the Ds in DDB, is dead at age 98.

The last remaining founder of Doyle Dane Bernbach died Aug. 8th at his NY home after a brief illness. He was 98. With Bernbach dead, Doyle dead, and now the passing of Dane, it's truly the end of an era... Check out AdWeek.com for more on the life of Maxwell "Mac" Dane...

Mr. Dane was among the original 20 politicians, journalists and business executives on the ''enemies list'' compiled in 1971 for President Richard M. Nixon by Charles W. Colson. His listing was related to the agency's creation of a 1964 ad that became famous as the ''daisy commercial,'' promoting the election of President Lyndon B. Johnson by suggesting that his Republican opponent, Senator Barry M. Goldwater, was not to be trusted with nuclear weapons.

Mr. Dane left his own agency, Maxwell Dane Inc., to start Doyle Dane Bernbach. He knew Mr. Doyle (who died in 1989 at age 86) from their work together at Look magazine, and he knew Mr. Bernbach (who died in 1982 at age 71) through Mr. Doyle; at the time, both men were vice presidents at Grey Advertising. Through the years, Mr. Dane oversaw agency functions like administration, finance and public relations. When he retired in 1971, he was chairman of the executive committee, secretary and treasurer.

Mr. Dane, born in Cincinnati on June 7, 1906, came to New York as a teenager and worked at age 16 or 17 for a newspaper advertising sales representative company, he recalled in a 1991 interview, initially in the mailroom.