Like everyone else, Mentos has discovered our rekindled love for anything emoticon and so in an attempt to try and erase the so bad they became cult mentos ads of the 90s, and the coke mentos combo, mentos now wants you to remember them as the inventor of really weird emoticons called ementicons (of course!). Go to emoticons.com to get the whole set.
In this one we see the perfect emoticon for "selfie-obsessed"
Ad agency: BBH