New ads breaking January 30th for Microsoft's Windows Vista operating system will feature cameo apperances by NBA star LeBron James.
According to a Microsoft spokesman, he's the first NBA player the company has used to promote its products.
And Vista may not be the last Microsoft project for the Cleveland Cavaliers guard.
"We're happy with him. And I know his people are happy with it, too," Gellos said. "We're talking about what future projects we might do with him."