Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Gosh, it's difficult to translate their tagline, it's a bit like "Everyone will be included when Sweden changes" but "ställa om" is also resetting. Either way, the Green Party explains that when we talk about "green reset" people think we're talking about nature. And so their name "miljöpartiet" - which anyone who knows a touch of french will recognize as milieu - gets another word in front of it, making the term "forest environment", but as the VO continues we learn it's also "work environment" and "traffic environment" and so on, switching the terms in front to show how much is included when you're talking about the environment. That's a nice execution touch, I must say. And the film has a hopeful upbeat tone of voice and music as the voiceover ends his spiel with "the future we build together."
Client: Miljöpartiet de gröna
