Mind's Eye - Date night / Back door Burglary - (2014) :30 (USA)

The title might be more titillating than the ad itself, but lets face it, this does show off the products feature quite well. The insight Arnold shows us in the new “In My Mind’s Eye” ADT integrated national campaign is solid. It's not about emergency incidents, but everyday security. Worry is like a low consistent hum, distracting us from say.. date night. ADT and your smart phone to the rescue. Neat.

“ADT has built its legacy on protecting what our customers value most: kids, family, pets, loved ones and livelihoods,” said Tony Wells, senior vice president and chief marketing officer for ADT. “The new ad campaign will resonate with today’s consumer who is living an active, on-the-go lifestyle. The shift focuses on everyday security, whether at home or away, as we know the ability to monitor and control is just as important to our customers as feeling protected from incidents such as fire and theft.”

ADT’s Mind’s Eye TV Campaign
Executive Creative Directors: Wade Devers and Pete Johnson
Group Creative Directors: David Register and Jose-Luis Martinez
Creative Director: Josh Tetrault
Art Director: Alyssa Wilson Georg
Copywriter: Patrick Huguenin
Producer: Jaime Guild
Assistant Producer: Rebecca Teitelbaum
Marketing Producers: Elliott Seaborn, Todd Sperry, Eileen Goodyear, Nicole Hale and Julia Grasso

Production Company: RESET
Production Company Executive Producer: Dave Morrison, Jeff McDougall

Production Company Line Producer: Ayelet Weinerman
Director: Vesa Manninen
Cinematographer: Chris Mably
Editorial Company: Spot Welders
Editor: Dick Gordon
Sound Design: Henry Boy
Music: Burglar Scene Music
VFX: MPC