To shill Net On Net - the electronics store where you can only buy things online - Garbergs decided to make beer. Lager specifically. Why Lager? Well, there's a Swedish pun in that, lager is also warehouse, and since Net On Net only have warehouses rather than street stores, they sold lager by spoofing atypical summer beer ad, in a warehouse. How meta! The actual low-alco lager was available in supermarkets for a limited time during the summer.
Ad agency: Garbergs stocholm Creative Director: Petter Ödeen Art Director: Mattias Dahlqvist Copywriter: Hampus Mattson, Johan van der Schoot Director: Lukas Hammar, Social Club
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