Bo Jackson runs into multiple versions of himself, dressed for different sports. It gets sillier and more unbelievable for each new sport introduced, from surfing to Formula One racing. The icing on the cake is when Sonny Bono appears because he "thought this was another "Bo knows" commercial." Get it?
Advertising Agency: Wieden+Kennedy
Production Company: Pytka
Director: Joe Pytka
Principal talent: Bo Jackson, Sonny Bono
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