The Guardian reports that Guinness is looking into how they can revive old popular ad campaigns for the black brew, now for the extra cold version. Commercials like Surfer, the "Pure Genius" campaign with Rutger Hauer, and ads from the "Not everything in Black and White makes sense" will be redone, new versions of old ads if if you will, by Abbott Mead Vickers BBDO.
"There are a number of executions that we are working on for a summer campaign backing Guinness Extra Cold. The ads will reflect the idea that it is still Guinness, but it is just colder.
"What we have explored is taking famous icons from past ads and giving them a cold twist, but nothing has been finalised."
We hope the poor surfer doesn't freeze to death.....
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*flinar* Vem var f
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Permalink*nyps*
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PermalinkOuch! :)
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PermalinkWell, if Hollywood can remake original movies...maybe Madison Avenue can remake commericals. Maybe the iPod 1984 remake is just the beginning?
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PermalinkMaybe Badland hints at it being done all the time, remakes I mean, anyway? ;) *grin*
Yaknow, I've been really into the idea of starting an agency called Plank [swedish: to rip off, also a wall you bounce balls against] and promise "award winning ads" straight up. All we'd ever do is rummage old award books for great ideas and rip them straight off with a slight update of art direction. We'd not hide any of the rip-offs at all but be totally honest about our business practice. I wonder how long it would last before agencies suddenly started to covet and fight for what really makes the ads - the ideas. Yaknow, the uncopyrightable little lightbulbs we make every day.
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PermalinkRemake well, my fascination grows since some fat-potatoes-fried-in-oil-company as well as a the almost thousand year old spot for "Grumme Tv
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Permalinksounds like they re-shot and added a new twist to each "old" ad - sortof like an update rather than a reintroduction: (from Brandrepublic)
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