What is a brand faced with the problem of not having enough for a TV budget to do?
You may have seen the stickers, the jars full of dirt, or even the billboards depicting giant jars full of dirt, one headline reads "Cures Boredom", another "Reintroducing the world's first toy". These teaser billboards soon revealed that Wisk is behind them.
There are Dirt trucks, combo sample packages with both "Wisk and Dirt", even "Dirt-endorsed" stickers for Wisk bottles. Now there's even a website, AmericaNeedsDirt.
Lowe New York birthed the idea while Unilever fell head over heels in love with it. Congrats to Anselmo Ramos, Melissa Nguyen on the Wisk team and everyone else involved on the account.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Cal Ripken, Jr digs dirt!?
- reply
PermalinkInteresting tactic - and very different from anything else in the washing powder category. I like the "Dirt endorsed" sticker idea a lot.
- reply
PermalinkSeems they've exchanged the Kool-Aid for Wisk itself.
Retarded. I just hope they get sued by trailer trash claiming the teasers led their rugrats to feed on a steady diet of dirt.
- reply
PermalinkAdage article:
- reply
PermalinkYou just love beating adage to it, don't you? :P
- reply
PermalinkYou betcha.
- reply
PermalinkHas anyone else noticed that competing brands are now doing campaigns on the same base idea "Dirt is fun" as whisk did in 2004?
I've just been to Europe and saw many name detergents there selling with lines like "dirt is good" and adult men getting very messy playing soccer and similar, and it made me think of this campaign again.
- reply
Permalink