DDB Stockholm did this double page press ad for McDonald's extra large coffee currently running in Swedish papers. Creds go to the creative posse Andreas Dahlqvist (Creative Director), Simon Higby, Martin Lundgren, Ted Mellström and Viktor Arve (all "creatives" rather than art or copy).
See also: McDonald's Big 'n' Juicy Burger "Giant napkin" poster and the McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread.
DDB Stockholm
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Rather subtle. Took me a few seconds to notice it.
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PermalinkFor a one-off advert, it's not bad. Not bad at all.
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PermalinkProbably works better as a one-off. The only other version I can think of is a gigantic grease stain for the Big Mac.
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PermalinkOh just you wait, there's more where that came from. I just posted the giant napkin poster. :))
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PermalinkGuess I spoke too soon. Perhaps they will do a giant grease stain ad (I somehow doubt it, though).
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