Noratu - "Paving the way" (2024) (France)

Norauto has launched a new TV and online campaign that celebrates car drivers and emphasizes the brand's role in promoting responsible driving. The campaign, created by BETC Paris, aims to position Norauto as a brand that offers affordable solutions to help car drivers reduce their environmental impact.

The campaign includes a 60-second film titled "PAVING THE WAY," which will air on TV from April 2024. The film introduces Norauto's new motto, "Paving the way for tomorrow's drivers," and features a cover of the song "I Can See Clearly Now" by Jimmy Cliff.

Jerome Dumont, Chief Marketing Officer of Norauto France, highlighted the brand's commitment to providing affordable and sustainable mobility solutions for drivers. The campaign aims to address the contradictions faced by car owners who want to reduce their environmental impact while still relying on their vehicles for everyday use.

The film depicts a woman driving through a world of children and showcases environmentally-friendly practices such as recycling, car maintenance, and using bicycles. The campaign aims to inspire a more responsible approach to driving, especially for the sake of future generations.

The campaign also includes a series of 15-second films focusing on Norauto's services and commitments, such as eco-control maintenance, recycling of used tires and batteries, and the installation and maintenance of at-home electric charging stations for electric and hybrid vehicles.

The campaign was created in collaboration with director Reynald Gresset (CAVIAR) and aims to convey a message of energy, optimism, and a commitment to the future of driving.

Brand Managers: Florence Vonck, Jérôme Dumont, Florence Motte
Ad Agencies: BETC Paris & BETC FULLSIX
Agency Managers: Jean-Patrick Spitz, Florent Castillon, Nicolas Denis-du-Péage
Executive Creative Director: Oliver Apers
Associate Creative Director: Nicolas Richard
Copywriter: Nicolas Richard
Art Director: Romain Arrigoni
Creative Resources Coordinator : Anne Guillaume
Executive Creative Producer : Guillaume Denecker
Director: Reynald Gresset
Production: CAVIAR

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