Nordstrom "Cardboard Box" (2014) :30 (Canada)

When you were young, a cardboard box held a a million imaginative uses inside. All you needed was some paper, some flashlights, some magic markers, and the world was yours. Now the cardboard box you love contains just one thing, but the feeling is the same, at least for women who love their shoes. And guess what? A lot of women do. So I'm not going to be a party pooper and turn this into a cause du jour rant.

Instead, I want to talk about the first half. It accurately shows off the imaginative side of creative kids without it feeling too much like the hyper-colored otherworldliness of Amelie, or worse, the trying-too-hard fakeness of a Wes Anderson film. Lately ads and movies have tended to take the childhood of their youth and drench it in a weird synthetic nostalgia. This takes playtime and grounds it a bit, making that feeling ring truer.

Client: Nordstrom
Agency: DDB Canada Vancouver
Executive Creative Director: Cosmo Campbell/Dean Lee
Copywriter: Jon Mandell
Art Director: Brandon Thomas
Agency Producer: Karen Brown
Account Team: Michelle Kitchen, VP Business Director
Amanda Waye, Account Director
Project Manager: Kimberly Billan
Strategy: Rob Newell
Social Media Strategy: Derek Lau
Production Company: Soft Citizen www.softcitzen.com
Director: Yael Staav
Director of Photography: Chris Mably
Line Producer: Merrie Wasson
Post-Production Company: Cycle Media http://www.cyclemedia.net/
Editor: Matthew Griffiths & Rob Doucet
Online Editor: Matthew Griffiths & Rob Doucet
Colourist: Claudio Sepulveda
Audio House: Vapor Music http://www.vapormusic.com/
Audio House Creative Director/Engineer: Andrew Harris
Audio House Producer: Natalie Schnurr
Casting Agency: Blair Law Casting