Old Navy Funnovations Inc. - Bootologist (2011) :30 (USA)

Is that Bootsy Collins!? Legendary funkmaster Bootsy Collins? YEAH BAYBEH! Funky baby! The Funnovations campaign provided Psyop with an exciting opportunity to invent a fun, whimsical and many layered world for Old Navy. The spots embrace Old Navy’s bright colour palate and friendly environment and combine it with Psyop’s knack for creating an impressive spectacle and their entertaining eye for detail.

Production: Psyop

Client: Old Navy

Ad agency: CP+B

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