The Dragon and the beer - Golden Fire, unconventionally strong Heineken

Ninjamarketing shows off a dragon of a launch for Heineken.

They had a giant Dragon egg sculpture in the centre of Turin, did guerrilla with giant dragon teeth strewed over the city, "did wild posting, static cling, ext, a viral web spot (more than 500.000 views in one month), a 3D navigation website (www.goldenfire.it) and more than 100 events in pubs with ambient adv in toilets and other weird stuff is the core of the unconventional marketing campaign made by the Ninjas."

Personally, I think the egg sculpture was the coolest.

Ad agency: Ninjamarketing

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.