Levi's street murals in Berlin celebrate modern day pioneers for "Go Forth" campaign

Berliner Pioneers Immortalized locally by artist Vhils to celebrate "Go Forth".

To honor the campaign, Levi’s and W+K Amsterdam collaborated with the Portuguese street artist Alexandre Farto, aka Vhils, to create a series of street murals that capture the faces of some of Berlin’s modern-day pioneers in a dramatic and poetic way.

These pioneers serve as an inspiration for the city and embody the 'Go Forth’ spirit. Vhils sculpted the portraits of pioneers Fadi Saad, Various & Gould, Joe Hatchiban, and Sven Marquardt into major building facades dotted throughout Berlin.

This "Making of" documentary capturing Vhils’ at work complements the murals themselves.

Levi's Berlin Murals for "Go Forth"

Ad agency: Wieden+Kennedy Amsterdam