Oh hold up, it's almost as if we'd want to badland this Sports Illustrated issue. First there's the models inside, with DirecTV and with cable, then there's the outer cover where bikini model Hannah Davis is her gorgeous airbrushed self on the front cover, and then a really hissy clawfingered Medusa on the back cover. It's taking a step away from the "replace regular person with celebrity" original idea, which all started with "you're a diva when you're hungry" and allowed Aretha Franklin and Joan Collins come be their mad parody of themselves in a commercial once more, though my favourite Joan Collins commercial will always be Joan Collins is stalking me. Now the top model on the front cover is Medusa on the back cover, coupled with hissy headlines. Sports Illustrated is SUPER IRRITATED and other smirkworthy jokes. For a one-off directed to a specific magazine issue, it's not bad.

Client: Snickers Ad: "Medusa" Agency: BBDO, New York Chief Creative Office, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Directors: Gianfranco Arena, Peter Kain Senior Creative Directors: Danilo Boer, Grant Smith Executive Art Producer: Betsy Jablow Account Director: Josh Steinman Account Manager: Dylan Green Planner: Alaina Crystal Photographer: Vincent Dixon Computer Graphics Imagery: Parker & Biley Production Company: Jake Mills Productions

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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