Oreo Brand RTM activity during Supermoon by Bruckner Yaar Levi advertising agency
In honor of the Supermoon event, observed worldwide on November 14th, when the moon looked especially large, Oreo Brand used the opportunity for a Real-time Marketing it's legendary cookie. The move was channeled through Instagram and Facebook and received many positive responses.
Oreo considered one of the leading brands in the field of RTM. Each time it seems like they have already said everything and there is nothing more to innovate, Oreo manages to surprise again and produce an innovative, interesting and original way to promote and communicate its iconic cookie through connection to various events, past and present.
Oreo Israel branch proved that they are up to challenge too.
Advertised brand: Oreo
Advert title(s): Oreo Supermoon
Headline and copy text (in English): Sweet Supermoon
Media: Digital
Advertising Agency: Brukner/Yaar/Levi, Tel Aviv, Israel
Agency website: https://www.facebook.com/bnyadv/?pnref=story
Creative Director: Adam Peled
Art Director: Udi Ovadia
Copywriter: Dror Lavi
Illustrator: BYL
Social Media – Roi Cohen
Supervisor- Ortal Azarzar
Account Executive – Chen Shalev
Published: November, 2016
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