Oreo - Sweet Supermoon (2016) printad, (Israel)

Oreo Brand RTM activity during Supermoon by Bruckner Yaar Levi advertising agency


In honor of the Supermoon event, observed worldwide on November 14th, when the moon looked especially large, Oreo Brand used the opportunity for a Real-time Marketing it's legendary cookie. The move was channeled through Instagram and Facebook and received many positive responses.


Oreo considered one of the leading brands in the field of RTM. Each time it seems like they have already said everything and there is nothing more to innovate, Oreo manages to surprise again and produce an innovative, interesting and original way to promote and communicate its iconic cookie through connection to various events, past and present.

Oreo Israel branch proved that they are up to challenge too.

Advertised brand: Oreo

Advert title(s): Oreo Supermoon

Headline and copy text (in English): Sweet Supermoon

Media: Digital

Advertising Agency: Brukner/Yaar/Levi, Tel Aviv, Israel

Agency website: https://www.facebook.com/bnyadv/?pnref=story

Creative Director: Adam Peled

Art Director: Udi Ovadia

Copywriter: Dror Lavi

Illustrator: BYL

Social Media – Roi Cohen

Supervisor- Ortal Azarzar

Account Executive – Chen Shalev

Published: November, 2016

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