The holiday season is the family season. It's a time to get together, to be in a festive mood. This is the season for Pepsi - light, bracing, clean-tasting Pepsi. In stores, at fountains, think young. Say "Pepsi, please!"
It's difficult to tell whether this is three generations or just an older husband in this ad, but either way, the copy is gently telling the viewer that to make the most festive holiday season for the kids, it's best to replace the alcohol with Pepsi. A good strategy.
Client: Pepsi
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