Everything is better with Pepsi - so Pepsi would like to remind you that it exists at the fast-food joints you already frequent. By crumpling the branded packaging of Mcdonald's, Wendy's, and Burger King they expose the hidden pepsi logo, so to speak.
Ad agency: Alma
Campaign: Better With Pepsi
Advertiser: PepsiCo Inc.
Brand: Pepsi
Vice President Head of Marketing: Todd Kaplan
Sr. Director Brand Marketing: JP Bittencourt
Creative Chairman: Luis Miguel Messianu
CEO: Luis Miguel Messianu
Co President: Alvar Suñol
CCO: Alvar Suñol
Associate Strategic Planning Director: Paola Villalobos
SVP Head of Strategy: Angela Rodriguez
Creative Director: Daniel Correa
Creative Director: Bruno Trad
Account Director: Meg Valls
Executive Producer: Jay Rivera
EVP Operations: Michelle Headley
Production: Michelle Headley
VP Director of Production: Yeyo Marquez
Photographer: Marçal Vaquer
Paper Artist: Raya Sader
Retoucher: Juary Leocadiio
President : Javier Carbo
PR Company: Acceleration Community of Companies (ACC)
Vice President of Marketing Communications: Emily Thomas
Media Company: OMD
Executive Director: Elayna Tekle
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