Behind the scenes of the Cannes 2009 Titanium winning Phillips ad: "How did they do that?" it's actually dead simple, everyone stood still on set.
To see the finished ad, check back in April - PHILIPS CINEMA 21:9 - Carousel
Title: CAROUSEL
Advertiser/Client: PHILIPS CINEMA 21:9
Advertising Agency: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Chief Creative Officer: Global Creative Director Philips: Neil Dawson, DDB London
Executive Creative Director: Worldwide Strategy Director: Han van Dijk
Creative Director: Chris Baylis/Andrew Ferguson
Copywriter: Carla Madden
Agency Producer: John Reardon/Jeroen Jedeloo/Iwona Echt
Advertiser's Supervisor: Business Director: Neil Robb, DDB London
Planner: Sean Chambers
Account Manager: International Strategy Director: Sean Chambers
Account Supervisor: Client Service Director Integrated Services: Sandra Krstic
Production Company: STINK DIGITAL London, UNITED KINGDOM
Director: Adam Berg
Producer: Mark Pytlik/Simon Eakhurst/Daniel Bergmann
Editor: Paul Hardcastle, Trim
Sound Design/Arrangement: Michael Fakesch
Music: Artist/Title: Michael Fakesch
Art Director: Mariota Essery/Maximilliano Chanan
Post Production: Richard Lyons, Redrum Stockholm
Other Credits: Lead Developer: Ian McGregor, Stink Digital; Colorist: Jean-Clement Soret, Mpc London
The simplest ideas are the best.
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