PROMO Mag talks to Arnold execs and clients

PROMO Magazine met with executives of Arnold Worldwide, along with three of the agency's key clients, to discuss how they develop campaigns that use a mix of disciplines for both branding and selling.

The gathering's timing was bittersweet for the agency: That morning, Fidelity launched its biggest single campaign in years, built around an Arnold-developed sponsorship of Paul McCartney, who reminded retirement-planners to “never stop doing what you love.”

It was also the day after VW had announcedit was ending its 10-year relationship with Arnold; by January 2006, all media, creative and promotion work will be moved to Crispin Bogusky & Porter. Gasloli and the Arnold execs were therefore nostalgic as they reflected on the work they had executed together.