As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
In a classic "billboard liberation front" move, a creative team from BBH hijacked the Protein World posters in the NYC subway to celebrate the US women's soccer team instead.
"Are you world cup ready?" asks both the posters and the tumblr-based website created by the creative team Lannie Hartley and Alia Roberts, after a few strategically placed stickers are plastered onto the posters. All sorts of billboards at Union Square subway station were defaced, including hard to reach ones above stairs, and electronic backlit billboards (image below).
The team have this statement (and hashtag, because we can't do things without hashtags these days) on their Tumblr site.
Women have better things to do than be beach body ready â like winning the world cup.
After realizing that the Womenâs World Cup is a dramatically under promoted event, we â two twenty-something girls â decided to change that ourselves by taking over Union Square and these over promoted, oppressive adsâand turn the attention away from womenâs bodies and back to their abilities.
# TeamUSA WorldCupReady
caused some controversy when the campaign launched in the UK as the CEO took to social media to reply to those who complained.
The campaign image was spoofed by other brands in the UK, first Carlsberg mimicked it right next to it, then Lastminute.com joined in on the fun declaring their beaches "everybody ready".
