Pure Goat "When the amount of love exceeds the amount of breast milk" Abri campaign during Pride week, Netherlands

In the Netherlands 25,000 children grow up with same-sex parents. The Netherlands was the first country to make marriage legal for same-sex partners in 2001. In the Netherlands, the pride parades are legendary - and more often than not, by boat! But I digress. 

The Pure Goat Company was founded by Rogier and Frank, who while not romantically involved, are still strong supporters of all kinds of family units. They also care a lot about purity, love, inclusivity, and sustainability, which are the key words in the Pure Goat brand ethos. All of the products of The Pure Goat Company are purely organic and derived from the milk of Dutch goats. In Amsterdam, during the Pride Amsterdam event, these posters greeted the crowds.

Ad agency: fitzroy