RAM Builds Momentum & Excitement In Campaign For The 2021 TRX

Lucky Post is proud to have contributed to a campaign of epic intensity to launch the highly-anticipated 2021 RAM TRX. The series of short digital teasers, edited by Marc Stone for agency The Richards Group, are goosebump raising, heart palpating moments that demonstrate the power and performance of the vehicle without actually seeing it. A second piece, created for the live reveal, adds glimpses of the TRX’s bold design, along with its massive capabilities and deft handling. 

For Stone, the project was an editor’s dream - the opportunity to help craft engaging and enticing moments with exquisite footage. “I was blown away by the footage - it was just gorgeous and there were so many options from which to choose. We weren’t constrained by a specific running time, so it was a matter of finding what paid off with the biggest impact with an edge of mystery.”

Client: FCA US LLC:

Head of RAM Truck Brand Communication: Jeff Summers

RAM Brand Advertising Manager: Lindsey Hart


Agency: The Richards Group

Creative Director: Chuck Schiller

Producer: Paul Nelson

Art Director: Parker Bell & Diego Zelaya

Writer: Chad Berry

Product Specialist: Chris Siminski

Brand Management Principal: Dave Allen

Brand Management: Jeffrey Lefkovits and Eric Stern

Business Manager: Sara Sax


Production Company: Sherpas Cinema

Directors: Renan Ozturk & Eric Crosland


Post: Lucky

Editor: Marc Stone

Assistant Editor: Katian Kerr

Color Correction: Neil Anderson

Sound Design/Mix: Matt Cimino

Online: Mark Sullivan

Executive Producer: Jessica Berry

Producer: Kendall Kendall

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