RTO+P and Dietz & Watson Team Up to Share The Love For Valentine's Day 2023

Love is in the air, and Valentine’s Day isn’t the only thing to blame. The Philadelphia Flyers’ infamous mascot, Gritty, teamed up with Dietz & Watson for an activation that is sure to make everyone feel the love this February 14th.  

Creatively developed and planned by Red Tettemer O’Connell + Partners (RTO+P), Dietz & Watson has partnered up with the Philadelphia Flyers to commission three Philly-based artists to create one-of-a-kind renderings of Philly’s beloved mascot in three unique Valentine’s Day cards. Each card will capture Gritty posed with his D&W favorites, including: “Gritty’s Meaty Heart”, “Gritty with  Hoagie” and “Gritty With Meat Roses”. 

On a first come, first serve basis, those who sign up for these uniquely story-lined cards will be sent cards in the mail, right in time for Valentine’s Day. 

The activation officially went live today (2/6) and will run while supplies last - so go and claim your  Dietz and Watson Valentine’s Day card at DietzandWatson.com/Gritty!  In addition to the cards, D&W will share the love on their Twitter and Instagram leading up to Valentine’s Day to give everyone a chance to see these meaty, cheesy, Gritty masterpieces. 

QUOTE FROM RTO+P: “It’s not every day that you see a 7-foot orange, furry creature holding a bouquet of salami roses,” said Steve Red, President & Co-Chief Creative Officer of RTO+P. “Flowers and chocolates are basic. Quality meats and cheeses from Dietz & Watson are the new way to your signif’s heart.”

QUOTE FROM DIETZ & WATSON: “We’re thrilled to be engaging with a team close to Philly’s heart to showcase Dietz & Watson this Valentine’s Day.” said Lauren Eni Canseco, EVP of Brand Strategy at Dietz & Watson. “We’re excited to see fans of both hockey and deli meat to share the Gritty Love this year. Go Flyers!”

AGENCY: Red Tettemer O’Connell + Partners

Co-Chief Creative Officers: Steve Red, Steve O’Connell

Executive Creative Director: Todd Taylor

Group Creative Director: Ari Garber

Copywriters: Roman Manning

Account Management:

Carla Mote

Susan Fortin Baraczek

Caity Smith

Jackie Brooke

Producers: Niall Segundo

Tori McNally

Natalie Steffel

CLIENT: Dietz & Watson

Marketing: Lauren Eni Canseco

Devon Diehle

Katie Atchison

Jesse Lieblein


Damon Bain

Derick Jones

Katherine Fraser

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