Heartwarming through-the-years spot from Schneiders featuring the relationship between dad and son, and traditions, and hot dogs and sandwiches, just in time for Father's Day. It's real without feeling cloying. And just enough emotional pull to give me a tiny lump in my throat. The ending is actually quite sweet. Sometimes a fist bump ain't enough. Good casting on the son, too. He had the right amount of vulnerability and pathos.
Agency: john st.
Executive Creative Director: Angus Tucker & Stephen Jurisic
Creative Director: Niall Kelly
Art Director: David Glen
Copywriter: Noah Feferman
Agency Producer: Aimee DeParolis
Director of Client Service: Heather Crawley
Account Director: Sandra Avey
Account Supervisor: Matthew Bendavid
Director of Strategic Planning: Jason Last
Strategic Planner: Fanny Rabinovitch-Kuzmicki
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